Gross Rating Points (GRPs)

Gross Rating Points (GRPs) - The GRPs are calculated in the same way as the gross range, but the relative range in percent is used here (this is then also multiplied by the number of connections). This approach enables different media plans to be compared with one another.

In order to evaluate an overall plan independently of the individual titles, the GRP can also be calculated by multiplying the net range by the average contact achieved (net range, effective range).

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