Global branding

Global branding is an internationally uniform and consistent appearance of brands. Nevertheless, there is scope for various instruments in individual countries. The brand name and positioning are uniform, while prices and specific advertising texts, for example, can be country-specific. Examples of global brands are McDonalds, Marlboro and Mercedes.

Was the explanation to "Global branding"Helpful? Rate now:

Synonym für / Anderes Wort für

  • global branding definition

Weitere Erklärungen zu Anfangsbuchstabe "G"