What is geotargeting?
Geotargeting is the process of delivering unique content and / or services to website visitors based on their geographic location.
It is used in internet marketing techniques to identify, prioritize, and target users in accordance with their physical location.
Geotargeting primarily identifies and segments website or internet users based on their location.
The location parameters can include factors such as country, state, province, city, zip code, IP address, and more.
Typically, geotargeting is made possible by geolocation software that identifies the location where users are visiting a website. For returning users, the location can be obtained from their user profile. For new users, it is extracted by tracing their IP address to their place of origin.
The location information is used by marketers and webmasters to provide each visitor with a customized interface and content. For example, Google.com presents a location-specific Google.de website for visitors accessing the site from the UK.