What is the Gartner Magic Quadrant (MQ)?
The Gartner Magic Quadrant (MQ) is a series of market research publications by Gartner Inc. These reports use a rating matrix to analyze the positioning of technology-based companies, to evaluate technology providers based on defined criteria, and to illustrate the strengths and weaknesses of the provider. The Gartner MQ is used to evaluate a vendor before purchasing a particular technology product, technology, or service.
The Garner Magic Quadrant rates each vendor based on the completeness and feasibility of the vision. It classifies each provider into four different quadrants:
Leader: Placed at the top of the matrix and rated higher on both criteria. In general, these vendors are well-established companies with large customer bases and strong market positions.
Challenger: Close to or on a par with the guides. These vendors tend to lose their vision but have the potential to transform into leaders as future plans improve.
Visionaries: Usually smaller companies with sensible visions. However, these providers are unable to carry out such visions.
Niche player: Typically startups or newer companies that have neither vision nor execution.