Follow-up advertising is the addressing of potential buyers who have not yet responded or have responded negatively to advertising measures or offers from the company. The ultimate goal is to convert offers into orders (leads). Follow-up advertising is therefore pre-sale.
The right time to follow up depends on the type and price of the products on offer: with complex and high-priced products, the time lag compared to the first contact should be longer than with simple and low-priced products. The rule of thumb is: after 3 days at the earliest and after 14 days at the latest.
Die Nachfasswerbung erfolgt je nach dem möglichen Umsatz und/oder Deckungsbeitrag bzw. dem Earned value des potentiellen Kunden in persönlicher, telefonischer, schriftlicher oder elektronischer Form.