Economic principle

The disproportion between human needs (which are almost unlimited) and the scarce goods forces people to house the goods - to do business. This applies both to the consumer, who wants to satisfy as many needs as possible with a given income, as well as to the producer, who has to constantly compare expenditure and income and decide on the most appropriate use of the available resources. Both act according to the economic principle.
Economic action follows the principle of reason (rational principle). Two different approaches can be shown. Either one tries to achieve the greatest possible success with available means (maximum principle) or one tries to achieve a desired goal with minimal means (minimum principle). Someone is looking for the type of investment for their money that brings them the highest return. He acts according to the maximum principle. Another wants to buy a particular Sony CD player. He compares the prices of different providers and buys from the cheapest. He respects the minimum principle.

Doing business accordingly means deciding how (taking into account the economic principle) the available goods are to be used most appropriately in order to satisfy our needs as much as possible.
But that is a very theoretical claim. In the real world, private consumers as well as merchants will hardly be able to make the relevant economic decisions purely rationally.

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