The distribution channel or sales channel describes the way in which the goods or services are sold by the company to the customer.
The choice is influenced by the target group of the company's services - i.e. goods directly to the end consumer or as intermediate products to other entrepreneurs, as well as the need for explanation of the products and the necessary services during commissioning.
The world of distribution channels has also changed enormously due to the possibilities of distance selling via the Internet. While in the past often exclusively and exclusively through specialist dealers, many companies also choose to sell through the indirect sales und den Direct sales an die Kunden.
In this way, a market is to be processed as comprehensively as possible, and the use of direct sales channels is intended to prevent margin pressure on companies. Choosing the right sales channel is special in one Buyer's market of extraordinary importance.