Dishonesty

In the law against unfair competition, which was reformed in 2004, the term “unfairness” has replaced the term “immorality” that had shaped it for decades. The guiding principle is performance competition. Unfair competitive acts are not permitted if their suitability can be affirmed that they can impair competition to the detriment of competitors, consumers and other market participants more than just slightly (Section 3 UWG).

Unlauterkeit ist ein unbestimmter Rechtsbegriff komplexen Gehaltes und daher auslegungsbedürftig. Gesetzestechnisch sind der Katalog des §4 UWG und die §§ 5-7 UWG (Regeln über irreführende Werbung, über vergleichende Werbung und über unzumutbare Belästigungen) lediglich nicht abschließende Beispiele für die Ausfüllung des generalklauselartigen Maßstabes der Unlauterkeit um zu beurteilen, was wettbewerbsrechtlich unzulässige Verhaltensweisen sind und welche Wettbewerbshandlungen (§ 2 Abs. 1 Nr. 1 UWG) als rechtmäßig toleriert sind, mit anderen Worten, was Fair Play ist und was demgegenüber unanständig ist.

When filling in the concept of unfairness, all circumstances of the individual case must be taken into account and properly assessed. This leads to a wide range of court decisions on a case-by-case basis, which the competition driver must carefully observe in his actions, insofar as and as soon as they affect his competitive actions.

The assessment of what constitutes an act of unfairness is based, in the case of competitive actions aimed at the consumer, on the average consumer who is appropriately informed and attentive to the situation (consumer model). In the B2B business, on the other hand, the relevant average entrepreneur should be used.

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