Decoy advertising attracts consumers through particularly inexpensive branded products. The price competition highlighting individual products is generally permitted. However, decoy advertising has two special facets: On the one hand, when it comes to decoy advertising, the consumer can easily fail to recognize that all other items are calculated normally. On the other hand, there is a risk with decoy advertising that the consumer, once he has entered the shop, will be redirected to a more expensive product, especially if the product is already sold out.
Is it suggested to the consumer by massed decoy advertising that the rest of the range is also particularly cheap (e.g. the price of product X is an example for our calculation), or the goods advertised with decoy advertising are not sufficiently stocked (standard stock for satisfaction the expected demand for two days), there is misleading advertising (misleading about pricing or misleading about adequate stockpiling in accordance with Section 5 (5) UWG).