Customer information management

What is customer information management?

Customer Information Management (CIM) is the administration of customer data in a company. It is a broad term that refers to the expanded category of master data management. In CIM, IT professionals deal with all of the customer identifiers and data points that exist in a particular business architecture.

Customer Information Management (CIM)

One way to describe Customer Information Management (CIM) is to compare it to similar terms. Customer relationship management is, for example, a term for systems and tools with which companies can work better with customers in communication or analyze ongoing deals or potential deals. In contrast, CIM is the process of getting isolated data about customers and managing them as a whole or deploying them in places where they can be of the most benefit.

The customer information management

Customer information management typically takes place across an architecture. For example, if employees were cross-index accounts to provide more accessible customer IDs or names or account history, that would represent CIM. When performing CIM, staff may need to deal with analyzing more structured or less structured data, such as: B. collecting information from internet forums or extracting customer names and numbers from letters or other print media.

The end goal of CIM is to organize all of the information a company has about customers in any part of its software architecture, breaking down data silos so that the company has the best intelligence and the most value from its data assets.