What is customer information file?
A customer information file (CIF) is an electronic resource, often a dedicated file or folder, that contains specific information about a customer and his / her purchase history. A CIF often includes customer identification as well as past purchases, information about credit lines or accounts, and other pieces of a comprehensive snapshot of how the customer has interacted with the business in the past.
Customer Information Files (CIFs) are used in specific ways in enterprise IT architectures. They can be part of an integrated banking application package or they can be stored in a central data warehouse and then interpreted via middleware. Customer information files can be part of a process known as cross-indexing, in which companies exclude content from different channels to create a centralized picture of a customer and their shopping behavior.
The CIF is also part of an emerging trend called Customer Relationship Management (CRM), in which companies use sophisticated tools and resources to keep in touch with customers and manage their relationships with them. While a CIF is typically just a store of information, CRM goes further, providing interactive platforms and tools that sales reps can use to achieve better results. A number of CRM tool providers offer integrated dashboard systems that enable multiview analysis of customers and developing deals.