What is customer data platform?
A customer data platform (CDP) is a form of customer data storage that aims to provide a complete picture of a customer, including website sessions, mobile app sessions, chat transcripts, and email sessions. Technology analyst David Raab coined the term. CDP systems are intended to give marketers a better insight into customer behavior.
A customer data platform, or CDP, is a type of customer database that tries to collect as much data as possible, including phone numbers that customers use to navigate a website and transcripts of conversations with customer service representatives through email and web chat sessions.
The idea is to offer marketers a central repository for all customer data. All customer behavior is linked to a unique identifier, regardless of whether the customer has been identified or is anonymous. The main difference between a CDP and other systems is that CDPs are managed by the marketer.