What is CRM Dashboard?
A CRM (Customer Relationship Management) dashboard is an enterprise application (EA) interface for monitoring business and sales opportunities, processes, and performance. A CRM dashboard provides real-time business event snapshots that are used to measure and develop analytics for business reporting.
The CRM dashboard is also known as the CEO dashboard or the enterprise dashboard.
A CRM dashboard is similar to an automotive dashboard and differs mainly in terms of its interactive capability. Hewlett-Packard (HP) was the first to develop a CRM dashboard product.
With a simple click of the mouse, automated CRM dashboard reports are provided in the form of reports, charts, graphs and maps. A CRM dashboard aggregates data from multiple sources and EAs that are combined into an analytical report. Business managers can use these reports to maximize organizational efficiency.
CRM dashboards enable comparative business analysis by collecting data and related web-based elements. In addition, CRM dashboards use sales and marketing analytics to increase sales and increase customer satisfaction.