What is conversion marketing?
Conversion marketing is a technique or process that aims to turn a website visitor into an actual paying customer. Sometimes a marketing strategy is used to convince potential customers to buy an item.
An example of a conversion marketing process takes place when a merchant makes a special offer to customers who abandon their shopping carts before they check out. If the customer accepts the offer and ultimately buys the goods, conversion marketing is considered successful.
Conversion marketing is measured by the conversion rate, which is the number of website visitors and the actual percentage of customers who have completed a transaction. Typically, conversion rates for electronic store fronts are very low, and conversion marketing can be a useful way to increase that number - and a store's revenue. Another reason for conversion marketing is to increase overall website traffic.