Contract marketing is the sale of goods and services on the basis of contracts that relate to several sales acts or to a longer period. Contract marketing with intermediaries and sales assistants includes e.g. B. the following forms of cooperation:
- Agency system
- Depot system
- Franchise system
- Authorized dealer system
Examples of contract marketing with consumers are subscriptions, book clubs, and maintenance contracts.
Contract marketing promotes customer loyalty and thus serves to secure sales. The conclusion of framework agreements and long-term contracts increases the efficiency in sales, because it would be very costly for a provider to make each individual business the subject of sales or purchasing behavior.
It is also advantageous for consumers to bundle their needs, because this results in lower purchase prices (group goods marketing).