What is contextual advertising?
Contextual advertising is a form of online advertising that displays ads on websites based on the keywords, content, or the design of the website. It is a targeted advertising method that is widely used in advertisements on blogs, websites, and other online media. Content-related advertising is also used by search engines to show ads based on keywords or phrases searched for.
Contextual advertising is also called contextual marketing.
Contextual advertising enables an advertiser to display advertisements based on the interests or generally accessible topic of the user. Content-related advertising works when a visitor enters a webpage - by using the content, context, keywords, and content of the website, the advertising networks display advertisements related to it. For example, on a website about television, the contextual advertising will most likely show advertisements from television manufacturers, suppliers, online electronics stores, television programs, and similar products and services.