Content integration

Content integration means that an advertising company provides an advertising medium with content for integration into its website. This can be, for example, a recipe database, a routing module or a real estate database. The advertiser leaves the content to the advertiser and pays for it.

By providing the content, the advertiser expects an image gain. By cleverly integrating content, it is also possible to direct users to the advertiser's website if users want a greater depth of information.

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