What is connectivity dysfunction?
Connectile dysfunction is a slang term that refers to difficulty getting and maintaining a network connection. Connectile dysfunction is often used to describe the spotty internet connections on some mobile devices. Connectivity dysfunction still occurs despite the fact that networks have expanded and expanded since this term was formulated. The term connectile dysfunction is a game on erectile dysfunction.
Connectile dysfunction is one of those slang terms that fits so well that it's quick to catch on. In fact, the concept of connectile dysfunction was at the heart of a viral ad campaign by Sprint in 2007. People could read stories about others with connectile dysfunction, get help (a Sprint mobile contract), and even refer a friend to the online treatment center. Sprint's campaign also used a number of humorous TV commercials, including a SuperBowl advertisement, which became a modest hit on the web.