The conditions policy is a marketing instrument that can be used to influence the buying and payment behavior of customers. The subject of the conditions policy is the following question: Who should pay how much for which services, in what form and when? The price, discount and credit policy deals with the optimal structuring of the financial conditions.
Conditions policy
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Further explanations for the first letter "K"
- Contracting policy
- Movement of capital
- Customer typology
- Classic dichotomy
- Net present value method
- Comparative competitive advantage
- bill of lading
- Customer service policy
- Communication mix
- Export of capital
- Capital requirement planning
- Imputed depreciation
- Customer contribution margin
- Cost unit accounting
- Buyer reach
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