One speaks of joint advertising, co-op or tandem advertising when two or more providers of complementary products advertise jointly by naming their company and / or their brands.
Example: A manufacturer of washing machines and a manufacturer of detergents or a manufacturer of table linen and a manufacturer of table china advertise together with their brands.
Die Ziele der Verbundwerbung sind SynergieEffekte durch Image transfer und Senkung der Werbekosten.
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