Communication policy in tax law

the Communication policy ist ein Instrument des Marketing. Ihre Aufgabe ist die Kommunikation mit den Marktteilnehmern und ggf. staatlichen Stellen. Von steuerlicher Relevanz sind insbesondere die Werbung und das Sponsorship. Die steuerliche Belastung der unterschiedlichen Werbemöglichkeiten fällt verschieden hoch aus.
Individual states levy separate advertising taxes. The communication of tax-relevant facts, in particular about tax product advantages, has a sales-promoting effect. Tax information must be communicated to potential investors as part of investor relations. Influence on state tax policy is another possible objective of corporate communication policy.

The communicative highlighting of the tax advantages of the company's products is a further sub-area. The different fields of action should flow into an integrative, coordinated communication concept.

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