What is clicktivism?
Clicktivism refers to the use of social media and the internet to promote social causes. It uses the metrics available through web analytics to optimize websites, emails and online petitions. This optimization is intended to increase user loyalty and maximize the page views of a campaign.
Clicivism is a controversial form of digital activism. Proponents believe that applying advertising principles like A / B testing increases the impact of a message by using the internet to increase its reach. Opponents believe that clickivism reduces activism to a mere click of the mouse and results in numbers with little or no real engagement or commitment to the cause.