What is Clickstream-Analyse?
Clickstream analysis is the process of looking at clickstream data for market research or other purposes. A clickstream is a rendering of user activity on a website, namely where a user clicks on a computer screen and how that movement translates into other web activity. Clickstream analysis is also known as clickpath analysis.
When used with the appropriate tools and datasets, clickstream analytics is a key component of e-commerce market research and can be used to track employee productivity and other types of user activity. It is often implemented as part of a broader market research strategy, e.g. B. When analyzing all web traffic and visitor data, as well as other types of data sets that are used in connection with clickstream data.
In terms of methodology, companies can use various analytics programs to perform clickstream analytics. Google Analytics offers this type of functionality, and a number of vendors offer stand-alone programs that provide different types of clickstream analysis. Again, many of them have specific functions that encourage more detailed types of website monitoring to get a better picture of a website's user activity.