Buying Center

Buying Center - The Buying Center plays an important role in complex or non-routine purchasing decisions such as capital goods. This committee is involved in the purchase decision. In it are represented:

  1. Users, like users in the company
  2. buyers
  3. Decision-makers, members of the management
  4. Influencer
  5. Gatekeepers who control the flow of information
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Weitere Erklärungen zu Anfangsbuchstabe "B"