Brand buyout - The buying out of brands from the portfolio of a branded goods manufacturer. The reasons for the sale are mostly to be found in the reorientation of the portfolio strategy.
Brand buyout
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- Market segmentation strategy
- Market parceling strategies
- Market stimulation strategies
- Market development
- Market field strategies
- Market area strategies
- Macro environment
- Market potential
- Market penetration
- Market forecast
- Market observation
- Marketing controlling
- Moral hazard
- Management approach
- Marketing logistics