Automatic content recognition

What is automatic content detection?
Automatic Content Recognition (ACR) is a technique used by an application (usually a smartphone or tablet application) to identify an item of content at a short distance. With the help of a source service, he compares and processes the sample by identifying the content based on certain characteristics of image, sound or video. With the help of watermark technology or fingerprinting technology, ACR supports the dynamic and seamless linking of applications, content, devices and viewers.

Automatic content detection gives intelligent devices the ability to become 'content aware'. Applications are available in devices to help broadcasters provide real-time information on various products. Automatic content discovery has a significant impact on real-time TV trading and user interactivity.

Automatic content detection has many advantages, including the following:

Second screen synchronization: Users can improve their viewing experience with the help of ACR. The synchronized second screen applications can provide users with more information and targeted advertising.

Content verification: For broadcast media such as television or radio, there is no straightforward way of knowing what the audience is seeing or hearing. Automatic content detection takes care of this gap. It brings business benefits like accurate advertising pricing and measurable promotions and decisions for creating intelligent content.

Content Identification: Automatic content detection helps identify content based on sound or images without additional research for users. It can also provide additional information about the content. This can help users easily search for their favorite songs, forgotten tunes, or shows.

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