Advergaming

Advergaming is about PC games that are specially developed for a product or a product group. Advertising in PC or console games is not only noticed by gamers, it also has a positive effect on brand perception for a majority of gamers, as a study by game publisher Activision and the market researcher from Nielsen Entertainment found.

Experten gehen davon aus, dass Advergaming und In-game advertising in den nächsten Jahren stark zunehmen werden und die Ausgaben weltweit von 200 Mio. US-Dollar bis zum Jahr 2009 auf 900 Mio. US-Dollar steigen werden.

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