What is Ad Network?
An ad network is an online company that specializes in connecting advertisers with websites that want to advertise. Ad networks act as brokers for both vendors (websites with content that can serve ads) and buyers (the advertisers). By joining an advertising network, websites no longer need to set up their own ad servers or invest in tracking software.
Essentially, an advertising network mediates advertising campaigns by finding websites with content inventory that meet the needs of advertisers who want to serve ads. The disadvantage of ad networks is that a website has to give up control of its advertising. This means that it can be more difficult for the website to choose which ads to use for users or to ensure that they are getting the best ad revenue possible.