Image transfer

Image transfer is understood as the transfer of the image (attitude) from a brand or company to other products or from extensions of the range of products to the product line.

An example for the first-mentioned case is Porsche glasses, for the second-mentioned case, the improvement of the Milka image through the introduction of the juicy, cheeky products, Lila-Pause.

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Further explanations for the first letter "I"