Hybrid buyers

Hybrid Buyers - A hybrid buyer is understood to be a consumer who declines mixed in terms of his criteria. For example, he buys individual products from discounters for a price-oriented basis, as well as other items that are experience and quality-oriented from high-quality specialist retailers. This behavior makes it more and more difficult for manufacturers and retailers to plan a clear product or business positioning.

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Further explanations for the first letter "H"