Human Concept of Marketing – Stellt in Ergänzung zum Streben nach Gewinn und Umsatz mehr den Menschen in den Mittelpunkt des Marketing. Aus diesem Gedankengut entwickelten sich unter anderem das Non-profit marketing und das Social-Marketing.
Human Concept of Marketing
Was the explanation to "Human Concept of Marketing"Helpful? Rate now:
More explanations too
- Portfolio analysis / BCG matrix
- Economic cycle
- Product life cycle
- Production factors (economics)
- Pricing strategies
- Matrix organization
- Organizational structure
- Multi-line system
- Legal transactions: form, nullity and contestability
- Economies of scale
- Accruals and deferrals
- Determination of sources of supply
- Process organization
- Staff line organization
- Pricing in the markets