Evoked set

Evoked Set of Brands is the name given to those brands within a product group that are shortlisted when making a purchase decision at a certain point in time. It is very important for providers to be one of these few brands. In order to be included in the evoked set, the brand awareness of the potential buyers must be influenced by appropriate marketing activities. This is difficult and time-consuming, especially with new products or brands.

Was the explanation to "Evoked set"Helpful? Rate now:

Weitere Erklärungen zu Anfangsbuchstabe "E"