Defenition environment analysis
The environmental analysis is an examination of essential factors that affect the company's environment. It is also called environmental analysis (in the broader sense).
What is an environmental analysis
In these considerations, interest groups are to be included that influence the company's activities, e. B. Customers and suppliers, shareholders, government, political parties, banks, insurance companies, competitors, employers' associations and unions, consumer associations.
Components of an environmental analysis
Company environment - analysis objects
Economic Environment - National product, industrial production, price and income development
Social environment - Changes in working hours and leisure time, work mentality, cultural norms
Technological environment - State of the art, new materials, state of research and development
Legal environment - Existing laws, expected changes in law, new ordinances
Political environment - The given political situation, international developments
Ecological environment - Geographical conditions, climatic situation, environmental protection
Market-related environment - Market research results, prices on procurement and Sales market
Competitive environment - Observe competitors, learn from them, overtake them (= benchmarking).
Industry-specific environment - Industry structure, innovation situation, innovation tendencies
Results of an environmental analysis
From the results of the environmental analysis and the Business analysis, the existing forecasts, the profiles of the experts, the consideration of essential challenges and taking into account the previous strategy, a strategy draft is created as part of the strategic planning.
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