What is the CAN-SPAM Act?
The CAN-SPAM Act is a US law that governs e-mail laws relating to e-commerce and businesses. CAN-SPAM not only lays down these laws, but also develops the requirements for commercial emailing. It is primarily known for border brokering e-commerce so that email recipients have the right to stop receiving email, and there are clear and strict penalties for failing to email at the recipient's request stop. The CAN-SPAM Act covers all areas of email messages, including those promoting the content of commercial websites. The law makes no exception for business-to-business (B2B) email.
The US CAN-SPAM Act is short for Control of Attack on Unsolicited Pornography and Marketing Acts of 2003. It was introduced to set standards for commercial email, often referred to as 'spam'.
According to the law, the subject lines must be clear and accurately reflect the content of the emails. In addition, email marketing messages must be identified as electronic advertisements and identify the location of the sender. The CAN-SPAM law stipulates that e-commerce e-mails must inform recipients how to decline future electronic advertising messages. Compliance with rejection requirements must be timely, e.g. B. 24 hours or a few working days.
Opt-out fees cannot be imposed. When an e-commerce company hires a contractor to conduct online advertising or marketing, they need to follow up and monitor those companies to ensure they are complying with the CAN-SPAM Act. This benefits the client as the company is liable for all violations of CAN-SPAM.